Your assistant shouldn't be busy (nor should most of your team)

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Would you want your fire department moonlighting as police officers?

Of course not. When a fire happens, you need them to show up. Immediately. The whole model breaks if they're busy doing something else.

Your assistant is your fire department.

If you're running a business where your time generates real revenue, you need slack in the resources that support you. Not utilization. Slack. Availability is a precondition for speed, and speed is often the whole game!

I see owners doing the mental math wrong constantly. They look at an assistant working three hours a week and think: that's inefficient. I need to “justify this hire”. I need to keep them busy.

That is the wrong problem.

The right math is this: If your assistant saves you three hours a week, and those three hours can produce $10,000 in additional revenue, you would pay $1,500 a month for that person every single day of your life.

It's the easiest buy in the world!

You are not paying for utilization. You are buying availability.

The moment you need something time-sensitive, and almost everything important is time-sensitive, you need that person to be there. Not finishing a task for someone else. Not slammed. There.

You are chronically under hiring because you think you need to keep resources busy.

You don't. You need them ready.

Yallah Habibi,

Jon

P.S.

We’ve been featuring Costa Rican Talent like Sara an architect and construction project manager with 15 years of experience, specializing in high-end commercial projects, international coordination, and end-to-end project delivery.