Why I'm Still on Twitter (Even Though It "Died")

You should have been here yesterday.

That's what every surfer says when you show up to the beach.

The waves are fine today, but man, you should have seen them yesterday.

Classic surfer move.

I'm hearing the same thing about Twitter lately.

"It's dead."

"Elon killed it."

"Everyone left."

"You should have been here in 2022."

Here's the thing: I don't care if 11 people see my tweets!

Let me explain why.

Last week, I posted an image making fun of San Antonio real estate (sorry, Texas folks) and comparing it to California beaches.

Got maybe 1000 impressions.

But one of those impressions was from a franchisor with like 500 locations “who’d been meaning to reach out to me”.

If I cold emailed for 500 days, I couldn’t reach this dude.

That's the nonlinearity of relationships.

One real connection is worth 100,000 followers who joined your list because you promised to give away an iPhone (or promised to help them buy a business with zero dollars down!!)

I'm not playing the "make stupid face on YouTube, get subscribers, download my lead magnet, join my newsletter, buy my info product" game.

I'm playing a completely different game.

When I tweet about Pakistani music (because that's what I'm listening to right now) or give some of our competitors a hard time, I'm not doing it for the views!

I'm doing it because:

1. It makes me laugh

2. I enjoy the process

3. It makes my team/co-founder/my Dad laugh

4. The person who's going to acquire my company follows me right now (I just haven't met them yet)

5. It makes me laugh

The magic of Twitter isn't in the metrics.

It's in the serendipity.

The guy who's going to change your business trajectory isn't going to find you magically - you gotta be out there!

They are going to find you because you both got into a random argument about if you should go into debt to buy a Rolex in your twenties (this post, not from me, had like 6,000,000 impressions this week).

So no, Twitter isn't what it used to be.

The waves aren't as good as yesterday.

But I'm still paddling out every morning… hanging ten… chasing vibes… enjoying the process.

Yallah Habibi,

Jon

Passage of the Week

Xhosa is such a cool language!