The Summit isn't the Point

Everyone talks about business summits.

Raising money, big numbers, and even bigger exits to private equity.

The “endpoints.”

The destinations.

The peaks we're all supposedly racing toward.

But here's the thing about mountains: nothing grows at the top.

The tree line exists for a reason.

Above it, there's not enough oxygen, not enough soil, not enough of what actually matters to sustain life.

The real work, the meaningful stuff, happens on the slopes.

“Business is lived on the side of the mountain”.

It's in the daily choices about how to treat your team.

The small improvements to your service that most people won't notice but make all the difference.

The customer service email you answer at 7pm because it's the right thing to do.

We've all been sold the highlight reel of entrepreneurship by a bunch of jabronis with an HD camera & an info product…but the game is won in the ordinary moments.

Sure, you can “sprint up the mountain.”

Lots of entrepreneurs do (or try to).

They raise too much money too fast.

Scale before they're ready.

Push their teams to exhaustion.

And sometimes ( a big sometimes) they make it to the top.

But then what?

The companies that last, the ones that matter, the ones that make a difference – they find their pace.

They understand that restlessness is a signal to speed up, and exhaustion is a signal to slow down.

They know that every step is the point.

Not the summit.

Not the exit.

Not the headline.

The point is what you build along the way.

The lives you impact.

The problems you solve.

The value you create when no one's looking and everyone else is busy planning their selfie at the top.

Want to build something that lasts?

Stop staring at the peak.

Start paying attention to the slope you're standing on.

That's where things grow.

Yallah Habibi,

Jon