The Boneless, Skinless Chicken Problem

AI gives you boneless, skinless chicken breast.

Perfectly adequate. Nutritionally complete. Zero flavor.

Right now a lot of people take that pale, flavorless output and serve it directly.

Copy, paste, send.

They think they're being efficient. They're actually becoming OBSOLETE.

Boneless, skinless chicken isn't bad because it exists. It's bad because it's boring. It has no character. No point of view. No taste. And when you serve it without doing anything to it, you're telling everyone that you don't add value beyond moving things from one place to another.

The real work happens in that last 15%.

That's where you add the chimichurri.

The spice.

The marinade.

That's where your judgment comes in. Your taste. Your weird perspective that only you have.

AI can generate a script. But it can't tell you that the first three minutes suck!

It can't move the good stuff to the front. It can't add that one line that makes someone laugh or the detail that makes them trust you. That's you. That's the human part!!

The problem is people think they're being clever by using AI. They're not. It's obvious. The patterns are predictable. The phrasing is generic. The structure is formulaic!

Everyone can tell.

You can tell.

I can tell.

Your boss definitely can tell.

If you're just cutting and pasting, you're not doing creative work.

You're doing assembly work. And assembly work gets automated!

Why would anyone pay for a person to do what Zapier does better and faster?

Here's what won't get automated:

Judgement.

Taste.

Editing.

The ability to look at something and say "this is weird" or "this needs work" or "we should flip this around."

The ability to add personality, context, nuance.

The stuff that makes something yours instead of anyone's.

• The first 15% is prompting the right way.

• The middle 70% is AI doing its thing.

• The last 15% is you making it not suck.

That first and last part is the only part that matters. That's where the value is. That's where you prove you're not replaceable.

Stop serving boneless skinless chicken.

Yallah Habibi,

Jon