A Nice Reminder

Last week, I got a nice email from a business owner I worked with about a year ago.

These occasional messages always brighten my day.

Here’s the email:

They're simple reminders of something I constantly need to drill into my own head:

The purpose of your business is to serve your life, not the other way around.

Here’s the hard part:

Before you make ANY business decision, you need to ask yourself, "How does this serve my life?"

The easy/lazy answer?

CHOOSE MORE.

More money, more employees, more acquisitions, more cash, more everything.

It's like a mantra, right?

MORE MORE MORE.

But hold up!

Does this business hedonism actually serve your life?

Maybe - but let's be real, not always.

So what should you be doing instead?

I'll be honest, I have no clue what's right for you…

Personally, I find a ton of satisfaction in the relationships I have with my growing family and a tight network of friends.

But you might like to become a nudist, do a religious mission, or become a semi-pro pickleballer.

Who am I to know the path to enlightenment?

Here's the real point:

It's LAZY (and not the good kind of lazy) to chase MORE MORE MORE without first asking yourself, "What does a life well-lived look like to me?"

It's so easy to get caught up in the MORE MORE MORE of business growth.

So take a minute.

Breathe.

And ask yourself:

Is your business truly serving your life?

Or are you serving it?

Yallah Habibi,

Jon

Passage of the Week:

Turn off all the lights, put on the best pair of headphones you have, blast the volume, and listen to this from start to finish. The RUSH I get in the final crescendo is incredible.