13,000 registrations (we're shutting it down)

Author

Jon Matzner
May 06, 2026

Every business owner I know is trying to figure out AI alone.

They are building workflows at night.

Forwarding screenshots to their ops person.

Trying five tools in a week.

Watching youtube videos.

Saving Twitter posts.

Asking Claude how to use Claude.

Half the time, they are excited.

Half the time, they feel like they are already behind.

THEY PROBABLY ARE.

….because this stuff changes every five minutes, and most owners are trying to learn it in isolation!

No clear answer to the only question that really matters:

What should we ACTUALLY BE DOING in our company?

That is what we are changing at Sagan University.

In the last 16 months, Sagan University has run 360 hours of free live classes for our members and their teams.

More than 13,000 class registrations.

A lot of people showing up to learn how to manage better, hire better, sell better, communicate better, and generally stop making their company harder to run than it needs to be.

But Sagan U is changing.

The old Sagan U was for broad based professional development.

Useful. Live. Practical. Free for members and their teams.

The new Sagan U is about AI.

Not AI theory.

Not “10 ChatGPT prompts for busy CEOs.”

Not some jabroni webinar where a guy with a ring light tells you to automate your inbox.

Actual AI implementation for real businesses.

Owners do not just need more tools!

They need to be talking about what is working.

They need to be teaching their teams.

They need to understand what AI can do this month, not six months ago!

They need to see REAL builds from REAL companies..

They need a place where AI stops being a bunch of random experiments and starts becoming operating leverage to accelerate work through their constraint!

So that is what Sagan University is now.

And the first place we are doing it live is San Diego, next month.

SaganX

June 3-5.

2ish days.

Ten business owners

One room.

We are working through the leadership questions that determine whether AI makes your company money or just makes it busy.

This is for $3M+ revenue, non-tech, not VC-backed companies. Gotta be a Sagan Member.

Waitlist Application Here:

Moving forward - a few new fun things at Sagan U:

AI Briefings

Weekly, starting June 10.

One-hour live sessions on specific AI use cases.

Each one takes a real pain point from a Sagan member and walks through the actual build we shipped.

First One:

6/10 · AI for Rapidly Building Branded Websites with ME

Sagan Members only, Free

SaganX - Builders Group (free for Sagan Members)

Monthly owner peer group for owners actively running an AI build.

Rolling groups of 5-8.

Sagan Members only, Free

AI in 6 Weeks

Six-week self-paced async program for your team.

Foundational AI literacy.

Sagan Members only, Free

Course Library

Every recording, deck, and reference resource Sagan has produced.

Browse anytime.

Sagan Members only, Free

Top Gun (I don’t know if this will be the real name, but it’s the one I am most excited for)

I place to send your KEY PERSONNEL (not owners, or new hires), on site, in person for a week or so of intensive learning about what is working today. They can come back to your company and understand the FRONT EDGE of what is actually working right now, and teach the rest of your team. Will probably hold these around the world (Buenos Aires, London) etc given the global nature of the workforce. More to follow on this one!

The point is simple.

Sagan University is all about AI now.

Global talent gives growing businesses access to better people.

AI gives those people more leverage.

But leverage does not magically appear because you bought another software subscription.

You have to learn it.

Talk about it.

Teach it.

Build it.

Rebuild it when the tools change again next month.

That is what we are building at Sagan U.

And if you want to be with me in the room for the first one:

Yallah Habibi,

Jon